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Craving fresh over fake: How the growing trend is making waves in packaged foods | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Hollie Shaw

Fresh is better than packaged or fake. It’s a broadening consumer sentiment underlying tepid sales at Coca-Cola and Campbell Soup Co. that has sent packaged goods makers scrambling in recent years.

http://business.financialpost.com/2014/07/22/craving-fresh-over-fake-how-the-growing-trend-is-making-waves-in-packaged-foods/
 

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